Drive traffic to your store or Industry Mailing List Web site? Once you decide on your goal, establish a baseline and track responses against that baseline. For example, determine the average number of calls that you receive per month, and compare that number to the number of calls you receive immediately following your mailing. Alternatively, if you take orders Industry Mailing List through your Web site, your mail piece can ask customers to enter a discount code when placing their orders by which you can track the sales associated with your mailing. The Mailing List Industry Mailing List Who are your best customers?

Identify who they are and then Industry Mailing List get lots more exactly like them and market to them. The list can make up 60 to 70 percent of your response rate. Identify the unique characteristics of your customers. Are they male, or female? Where do they live? How much do Industry Mailing List they make? The answers to these questions can be used to build a targeted prospect list to gain more customers. The Offer Whatever your direct mail campaign offers the target audience - a free information packet, an instructive Web seminar, a gift for visiting a trade show booth - concentrate on selling the Industry Mailing List benefits of responding and receiving the offer.

Remember that the goal is to get the person to Industry Mailing List respond so that they can purchase your product and increase your ROI. If you can get someone interested enough to respond to the offer, then you have the chance to get them to buy. Your Mailer Here is where Industry Mailing List testing really plays a crucial role. Without testing your mailing list, your offer, or your mailpiece design, you will never know if the campaign's success was due to a compelling offer, eye-catching graphics, and enticing copy with a strong call to action, or a Industry Mailing List great list. Conversely,